“If there were 5 stars, Thorsten would get 6. He set up a personalized bot for us that saves an enormous amount of time and makes our work better. He got us hooked on AI. Really top-tier. 👍🏻”
Managing Director, NUI Noni
4.89
Predictable
Leads. Clients. Revenue.
With AI. Without cold-calling.
Get the Business Engine
The real agent paying clients use. You’ll get it via email, including a setup guide. No credit card, no follow-up fees, no time limit.
What the Business Engine actually does for you:
✓ It reads the psychology of your audience
What drives your ideal clients, what they fear, what they actually respond to. The deeper layer most consultants never reach.
✓ It finds your clients’ real words
No marketing-speak. The exact language your audience uses online to talk about their problems — language you can start using in every piece of copy.
✓ It sharpens your positioning
No more “one of many.” You get the clear answer to why clients should buy from you — not from the competition.
✓ It optimizes your offer
Every psychological buying trigger, every unspoken emotion, every objection — built in before the prospect can even raise it.
10 to 15 qualified appointments per month. 11.7 hours of prospecting time back per week. 48 hours until your system is live.
We build AI systems that work for self-employed pros — so you get your time back for what you actually do best.
Scale2Boss is the AI system that brings self-employed pros in the DACH region predictable clients. 12 AI agents handle content, prospecting, lead qualification, and back-office work — turnkey setup, calibrated to your voice, supported by a personal advisor. No coaching. No tool. A system that works while you deliver.
Get the Business Engine
The real agent paying clients use. You’ll get it via email, including a setup guide. No credit card, no follow-up fees, no time limit.
What the Business Engine actually does for you:
✓ It reads the psychology of your audience
What drives your ideal clients, what they fear, what they actually respond to. The deeper layer most consultants never reach.
✓ It finds your clients’ real words
No marketing-speak. The exact language your audience uses online to talk about their problems — language you can start using in every piece of copy.
✓ It sharpens your positioning
No more “one of many.” You get the clear answer to why clients should buy from you — not from the competition.
✓ It optimizes your offer
Every psychological buying trigger, every unspoken emotion, every objection — built in before the prospect can even raise it.
René Haelermans
“I thought I knew how to work with AI. After all, I use it every day. Then Thorsten (Co-Founder of Scale2Boss) came along and showed me how to build automations that fit like a tailored suit. He doesn’t talk down to you — he explains it so you laugh, learn, and deliver better afterward.”
What Scale2Boss takes off your plate
Visibility & Content
Your expert status. Built automatically.
Your Social Media Agent produces 3 posts per week in your voice, your style, on your topics. Carousels, video scripts, infographics — all ready to publish or auto-posted. The SEO Agent makes sure your website shows up on Google and in AI search engines like ChatGPT and Perplexity. You save 8 to 10 hours of content work per week while becoming visible as the expert.
Agents involved: Social Media Agent · SEO & GEO Expert · Copywriter AI · Content planning and creation.
Lead Generation & Prospecting
Predictable clients. Without cold-calling.
Your Lead Magnet Generator automatically creates offers that attract prospects. The Funnelmaster routes them to booking. The Social Seller handles direct 1:1 outreach on LinkedIn — personal, not cheap-automated. The Ads Performer runs your paid campaigns on Meta, Google, and LinkedIn when you’re ready to scale. The goal: 10 to 15 qualified intro calls per month at 30 minutes of effort per week.
Agents involved: Lead Magnet Creator · Funnelmaster · Social Seller · Ads Performer
Sales & Closing
Prepared for every call. More closes.
Your Sales Assistant analyzes every prospect before the call — profile, background, needs. You get a tailored briefing, a conversation guide, and answers to likely objections. The Offer Creator fine-tunes your offer so the buying decision becomes easier. The Business Engine gives you the strategic foundation: who your audience really is, what drives them, why they should buy from you instead of the competition.
Agents involved: Sales Assistant · Offer Creator · Business Engine · Marketing Legends
Back-Office & Admin
Less admin. More clients.
Your Email Agent answers inquiries, writes newsletters, and handles lead nurturing. The Client Communication Agent manages ongoing correspondence. Proposals and invoices are created automatically. The Research Agent finds in minutes what used to take you hours. The time you save here flows straight back into paid work — or your life.
Agents involved: Email Agent · Client Communication · Proposals & Invoices · Research Agent
The right offer for every starting point
Start for free. Or jump straight to the full system. You decide how far you want to go.
All-in-One Package
All 12 Agents + AI Scale Assistant. Support included.
Here’s what you get:
check12 Agent Flatrate turnkey setup (Value: €3,500)
checkAI Scale Assistant fully included (Value: €997)
Buy individually?
Here’s what you get:
check50 specialized skills for marketing, prospecting, sales, positioning, and business building
checkPermanent access, no recurring fees
12 Agent Flatrate
All 12 AI agents — turnkey setup. Includes 12 months of personal support & care.
€3,500
plus VAT
one-time
Here’s what you get:
checkSocial Media Agent Content & Visibility
checkBusiness Engine Strategy & Positioning
checkSales Assistant Sales & Closing
checkLead Magnet Creator Lead Generation
check Funnelmaster Conversion System
check Social Seller Direct Prospecting
checkEmail Agent Lead Nurturing & Newsletter
checkOffer Creator Offer Optimization
checkSEO & GEO Expert Organic Traffic
checkAds Performer Paid Advertising
checkMarketing Legends Complete Marketing System
checkCopywriter AI High-converting copy
Not sure yet? Try it for free.
Grab the Business Engine — our most important Claude agent — and experience the quality of our work before you decide.
Get the Business Engine
The real agent paying clients use. You’ll get it via email, including a setup guide. No credit card, no follow-up fees, no time limit.
What the Business Engine actually does for you:
✓ It reads the psychology of your audience
What drives your ideal clients, what they fear, what they actually respond to. The deeper layer most consultants never reach.
✓ It finds your clients’ real words
No marketing-speak. The exact language your audience uses online to talk about their problems — language you can start using in every piece of copy.
✓ It sharpens your positioning
No more “one of many.” You get the clear answer to why clients should buy from you — not from the competition.
✓ It optimizes your offer
Every psychological buying trigger, every unspoken emotion, every objection — built in before the prospect can even raise it.
Your complete AI team
12 specialized agents. Seven for marketing and prospecting, five for back-office and automation. All calibrated to your voice, your audience, and your business.
Clients working with us
“I’ve been working with Thorsten for almost two years. His know-how around AI tools is impressive, but what sets him apart from others: he doesn’t show you what AI can do in theory — he shows you what you can actually put into practice in your business today. No jargon, no fluff — just real work with real results.”
CEO and data protection expert
“Absolute recommendation. Thorsten doesn’t just know how to meaningfully automate complex processes with AI — he explains it so clearly and practically that you can start implementing immediately. If you’re looking for someone who makes AI practically usable, Thorsten is exactly the right person.”
Coach & Mentor für Atembewusstsein und persönliches Wachstum
“Thorsten has a rare combination of real marketing craft and a clear instinct for AI. He doesn’t think in theory but in concrete solutions that actually work — and shows how both come together in everyday business without slipping into tech jargon.”
KI-Trainer & Dozent für ChatGPT, Copilot und Claude
Thorsten Carl
Co-Founder & Marketing
In marketing since 1999 — 27 years of experience. Built seven-figure annual revenues in direct sales and learned along the way what marketing delivers when it actually has to perform. His specialty: explaining complex things so anyone can understand them.
At Scale2Boss, he’s the voice clients hear — and the brain behind positioning, prospecting, and strategy.
Benjamin Zekavica
Co-Founder & Technology
Built his first gaming platform as a teenager and never put programming down again. Today he’s part of the WordPress Core team behind the world’s most-used website system, speaks at WordPress conferences, is a technical author, and sits on the examination board for media designers.
At Scale2Boss, he’s the technical foundation — and the reason clients and competitors keep asking how we actually pull this off.
Power Duo
Two founders, two worlds — and that’s exactly what makes Scale2Boss work. Thorsten brings 27 years of marketing craft. Benjamin has been building digital systems since his teens. The combination produces AI solutions that actually automate marketing — not with buzzwords, but with results.
Claude Marketing Skills
Revenue from Sales & Marketing
Marketing Experience
IT & Web Design
Frequently Asked Questions
The questions self-employed pros most often ask us before they start. Don’t see your question? Write to us directly. We answer personally, usually within 24 hours.
No. Scale2Boss is not coaching, not a course, and not a tool you have to assemble yourself. You get finished AI agents that we set up and calibrate to your voice, your audience, and your business. No lessons, no homework, no theory. You deliver what clients pay you for — and your system handles content, prospecting, and lead qualification.
The big advantage over other AI agent setups like N8N is that you don’t need your own server and you don’t incur additional costs for external APIs. You only need Claude from Anthropic — if you already have it, perfect, nothing else required. For Claude we recommend at least the “Pro” plan; for intensive use, the “Max” plan is the way to go.
Three things. First: you get a finished system, not a method. Second: you can test our work for free — you get the Business Engine upfront, before you invest a single euro. Third: we’ve built 20 years of marketing and prospecting experience for the DACH market into the system. GDPR-compliant, German language, German business culture. No imported US methods that fall flat here.
No. We set up your complete system. With the Agent Flatrate and All-In Bundle, everything runs within 48 hours. You don’t have to install anything, configure anything, or understand anything technical. Your personal advisor supports you at launch and beyond. Your time commitment from week 2: 30 minutes per week for approvals and fine-tuning.
After setup, you need 30 minutes per week. In that time, you review your agents’ suggestions, approve content, and decide which prospects you want to talk to. The rest runs automatically in the background. That’s by design. You’re an expert, not a social media manager. Your time belongs to your paying clients.
Scale2Boss is built for self-employed pros in the DACH region offering consulting-heavy services. Consultants, coaches, trainers, freelancers, financial advisors, IT specialists, side-preneurs. Anywhere you win ideal clients through positioning and content, this system works. Scale2Boss is not built for pure B2C mass markets or e-commerce. In the intro call, we tell you honestly whether your industry is a fit or not.
Because you don’t pay anything before you see results. You get the Business Engine for free, use it, and then decide whether you want to go further. With the full system, you’re live in 48 hours. You see results in the first weeks. If a system isn’t delivering, you’ll notice fast. Not after 6 months of coaching with nothing to show.
It depends on your situation. To get started, we recommend testing the Business Engine for free. If you want to work with AI yourself and learn along the way, the AI Scale Assistant (€997) is right for you. If you want a complete system with minimal effort on your end, go with the All-In Bundle (€3,997) — all 12 agents and 12 months of support included. In the intro call we figure out together what fits — no sales pressure.
Scale2Boss is built GDPR-compliant — and that’s not marketing-speak. Marc Pastuska, data protection expert for GDPR, the AI Act, and NIS-2, has supported us from day one and makes sure everything runs clean here. Our agents work with your official LinkedIn and email accounts, respect every platform’s rules, and can be stopped at any time. You retain full control of your data at all times.
Your system is waiting for you.
Test the Business Engine for free. No credit card, no follow-up fees, no risk. Experience how Scale2Boss works — before you decide.
Get the Business Engine
The real agent paying clients use. You’ll get it via email, including a setup guide. No credit card, no follow-up fees, no time limit.
What the Business Engine actually does for you:
✓ It reads the psychology of your audience
What drives your ideal clients, what they fear, what they actually respond to. The deeper layer most consultants never reach.
✓ It finds your clients’ real words
No marketing-speak. The exact language your audience uses online to talk about their problems — language you can start using in every piece of copy.
✓ It sharpens your positioning
No more “one of many.” You get the clear answer to why clients should buy from you — not from the competition.
✓ It optimizes your offer
Every psychological buying trigger, every unspoken emotion, every objection — built in before the prospect can even raise it.
Contact
We’re ready when you are. We look forward to your message or call.